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** Updates will be made to this page up until the week of the event
1:30 PM - 2:30 PM
WORKSHOP: Discover Your Decision Pulse (Follow-Up from Morning Keynote)
1. Based on the content of this session, I am able to determine who my “buyers” are in order of importance.
2. Based on the content of this session, I am able to think about what my primary “buyer” group value most with regard to a therapist/therapy.
3. Based on the content of this session, I am able to determine how to best position my practice to provide to my primary “buyer” group.
2:45 PM - 3:45 PM
How to be a Leader and Build a Successful Private Practice
Eman Tadros, PhD
Michelle Cappetto, MAEd
This presentation will demonstrate the necessary materials for a successful client centered practice: a business plan, office essential skills, proper practice management, marketing strategies, and the utilization effective of ethical practices. This presentation will showcase systemic leadership principles and their applicability to private practice building.
Shifting Power to Create Collaborative, Inclusive Leadership
Elisabeth Esmiol Wilson, PhD, CST
Carmen Knudson-Martin, PhD
Dana Stone, PhD
We understand inclusive leadership as an ongoing developmental process for both students and leaders involving four elements of mutuality: vulnerability, attunement, influence, and relational responsibility. Toward this end, we will explore a method of “shifting our power” in increasingly relational and collaborative ways that allows for both flexibility and empowerment. We will address the challenges embedded in inclusive leadership, namely how to honor hierarchy and remain effective while being collaborative, actively negotiate power through different intersecting identities that either support or weaken one’s perceived power and challenge existing structures of hierarchy to create mutual relationships of collaboration that advance multiple perspectives and voices.
Write Now: Expand Your Career Through Writing and Becoming a Media Source
Sarah Epstein, MFT
Do you want to contribute through writing? I don’t mean academic journal writing, I mean writing for mainstream media outlets and blogs and serving as a media source for print publications. I will show you how. This workshop will walk you through:
- Myths about getting started as a writer
- How to find your subject matter
- How to find the appropriate publications for your writing
- How to pitch articles and quotes to different publications
- How to snowball writing assignments into more writing, speaking, and client opportunities
By the end of this session, you'll have direction, ideas, and tools to get started. I'll show you how I began writing as a first year master's student and scaled that into a blog with >800k reads on one of Psychology's biggest platforms.
Failing Forward: Feedback from Flops and Frustrations
Eli Karam, PhD
Failure. No one wants to talk about it, analyze it, admit to it, or address it. Let’s flip the script and openly discuss failures that we ALL have had as professionals in the marriage and family therapy field. This workshop synthesizes research and applications for overcoming failure, relevant for all emerging systemic therapist leaders, both in and outside of the therapy room. This presentation outlines constraints to both identifying and analyzing failure, before making commendations for action, as well as working to shift your mindset in a way that redefines failure away from its discreditable associations and view it instead as a critical first step in a journey of discovery and learning.
Simulation: A 30,000 Foot Exploration of Implications for the Profession
Tracy Todd, PhD
Chris Habben, PhD
Simulation can take many forms in education and training. As the use of simulation matures, professions need to wrestle with how simulation can best serve the profession as well as assist and protect the public. Implications are many:
- How will regulations be influenced by MFTs OR will MFTs be influenced by regulations?
- Academic programs will need to adapt, and compete, to simulation being offered by universities. Can educational settings afford to NOT incorporate simulation when other programs offer the state-of-the-art method to clinical training?
- Should sub-speciality training (e.g. working with military families) mandate simulation hours prior to recognizing a clinician’s ability to work with that population?
- What role will simulation play in intervention and clinical service research?
These are just a few of the implications when considering the integration of simulation into clinical training. Aspiring leaders in MFT will need to wrestle with the implications of training and education adapting simulation as a core training tool. This session will examine the use of simulation and the implications to our profession.
4:00 PM - 5:00 PM
How to Use Various Media Platforms to Enhance Your Practice
George James, PsyD
This session will give an overview of the importance of using various media platforms to enhance your practice and provide practical skills for the various platforms. Attendees will learn how to increase referrals to their practice by using various media platforms as a form of outreach and marketing, develop pitch ideas and submissions to producers for television, radio and online programs and enhance their credibility as an expert and valued resource to potential clients and colleagues. You will learn about potential income opportunities such as writing, speaking and consulting as a result of your media exposure. Participants will learn the steps of developing a pitch and will leave with at least one pitch idea they can submit to a producer as well as having the opportunity to develop talking points and practice being interviewed with other attendees.
The Family TEAM and its Big Tent: Leadership Considerations for Intentional and Accidental Advocates
Carol Podogorski, PhD
Amy Morgan, PhD
This session will provide participants with opportunities to consider pathways to leadership in the domain of advocacy. There are many common misconceptions of the prototype of the “effective advocate” when, in reality, some of the most impactful advocates don’t even see themselves in that role. This session will provide a forum to: explore the wide spectrum of tasks under the umbrella of “advocacy”; address the array of leadership skills central and peripheral to advocacy functions; and reflect on the “self of the advocate” in discerning one’s goodness of fit with this role.
MFT as Leader
Christie Eppler. PhD
Rebecca Cobb, PhD
This presentation will help MFTs who are unsure if they are leaders identify and utilize their leadership potential. Leadership meaning making is the process of exploring how purpose, interconnections, symbols, and stories create a leader’s identity. Participants will explore their own images and metaphors to create a sense of meaning regarding MFT leadership, which will support leadership potential.
Websites 101: Everything You Need to Know About Setting Up a Site for Your Private Practice
During this session, Sam Chlebowski, VP of Sales and Marketing at Brighter Vision, will be discussing and answering your questions about how to set up a successful website for your private practice. Key talking points will include web design philosophy, content creation tips, search engine optimization best practices, and what you can do to guarantee your online marketing efforts are successful long-term.
Motivational Interviewing in MFT Leadership and Organizations
Motivational Interviewing for Leadership and Organizations (MILO) is a strategic process in which MFT clinical and administrative supervisors can initiate conversations about change. This workshop will explore how the process, values, and micro-skills of Motivational Interviewing can be applied to encourage ideas and practices in clinical supervision and organizational change with a collaborative approach. Attendees will learn the MILO approach, including the four fundamental processes leading to organizational change with specific examples of clinical supervision and organization, and leave with ideas on how to apply each aspect of MILO into workplace challenges.