Presentation Description:
One of the challenging aspects of running any business is adding new clients. Sales and marketing skills are challenging and uncomfortable to master. In addition, many of the marketing techniques available are designed to GET people to buy. Which doesn’t feel good and is rarely effective. The Authentic Demand Generation™ system throws away the uncomfortable, and in many cases inauthentic, marketing techniques and replaces them with a simple, effective, and authentic way to grow your client base. Designed with a decade of research in growing purposeful businesses, Terri Maxwell created this methodology to ensure growing a conscious business is authentic, genuine, and fun.
About the Presenter:
Terri Maxwell
Terri Maxwell is a world-class business growth expert, social impact investor, and serial entrepreneur whose purpose is to inspire potential. With her own money, Terri built a portfolio of purposeful companies, Share On Purpose, Inc., and now invests in and creates mission-driven start-ups. Terri’s latest venture is Shift/Co™, a Business Growth Community for conscious entrepreneurs who want to elevate business success and make the world better. Shift/Co equips members with the skills, resources and connections to make a difference while building a thriving business. In a career that spans more than 25 years, Terri has launched, owned, sold, re-branded or turned around more than 40 brands, and is a well-known consultant to entrepreneurs seeking to create purposeful businesses. In Terri's spare time, writing is a passion. She is the author of Succeed on Purpose: Everything Happens for a Reason, and the co-author of The New World of Work: From the Cube to the Cloud. Terri's work has been featured in the New York Times, Success Magazine, and on FOX and CBS. She was named Small Business Mentor of the Year by NAWBO (National Association of Women Business Owners), which highlights how her strengths (business growth) have been married with a passion for serving others. It's not what she does that matters; it's how she does it. Every business in her portfolio, as well as the associates who work in her organization and the clients she serves, receives tireless passion, purposeful expertise and authentic servant leadership
Continuing Education:
This is not a CE Event.